SOCIAL MEDIA SERVICES

I am a creative and energetic media professional, with a passion for innovative thinking and proven track record in developing and executing commercially viable strategies across social media and digital landscape for global brands. I have unlocked audience-led strategies for brands like Time Out, Grazia, WWD and Net-a-Porter, and helped launch their digital footprints between 2012 - 2016.

A digital-first, insights driven social media director with 13+ years of experience specialising in the luxury fashion, lifestyle, and influencer market. I have aligned commercial expectation of brands with engaging and directional branded content to drive sales and more eyeballs across social media channels. I am confident in managing both operational and creative requirements across global teams, with my strong international experience, in a fast-moving, multi-layered business.

I have produced over 100+ digital campaigns for global brands and creators, and produced content that makes a viewer to stop scrolling. Right from Instagram reel strategy, feed mapping, short-form video production, to immersive AV ads; my vision, creativity, work ethic, and a holistic approach towards a brand’s mission statements has helped boost impressions, CPCs and audience growth.