Award-winning Social Media Director, marketing Strategist,
and
Digital Storyteller
As a leading digital strategist, writer, and editor, my career in digital marketing and content production has evolved alongside an editorial landscape. After learning the fundamentals of the business at media powerhouses like Condé Nast, Mondadori and YOOX Net-a-Porter group in Sydney and London, and understanding the dynamics of editorial and PR in the Middle East at Time Out and Grazia, in late 2016, I chose a 100% location-independent career in social media and brand marketing.
I thrive in the white space. I love building community. I love telling stories. I love building a brand using a data-driven approach. Through my work, I’m able to thoughtfully engage and convert readers and followers into customers. As a brand-building enthusiast, my greatest strength is my natural curiosity: I love digging into strategy and bringing a brand to life with beautiful, culturally relevant and insightful content.
I have transitioned from working in print to crafting content and strategies for digital-first brands. I have designed and managed a team of content creators, delivered 360-degree groundbreaking global marketing campaigns that support both new product launches and core franchises, lead and grown a social strategy that is driven by audience insight, and strengthened the global presence of every brand I have worked with.
My writing has appeared in publications like WWD, Grazia Middle East, Time Out Dubai, Stylist, Elite Daily, The Huffington Post, Cosmopolitan, Instyle, Australian Traveller, Sydney Morning Herald, Forbes Travel, CNN and Courier Mail.
I’m experienced in launches, relaunches, content and brand strategy, campaigns, community, events, partnerships, designing original Instagram-only and Pinterest-only content, or finalising deliverables of influencer marketing.
Take a look at my work, and feel free to reach out.
I’m currently leading all the marketing and social media content at a London-based agency, Genflow, where I’ve produced two podcasts, taken the reach from 500K to 4.5 million and raised the brand profile by 350%. I have also launched 5 different social media channels during my time at Genflow, and launched two verticals in the talent management and Web3 space.
Previous Clients
Testimonials
“Shitika always had her eyes on what was next for Time Out. Not content with just churning out copy - which she would always do anyway, with a smile on her face - she constantly explored new means of getting that story out across all channels, pre-existing or otherwise. She led the charge when it came to growing the publication's newly-formed social media channels, and was the pioneer of the Facebook Live pillar of the business at the time when few were brave enough to embrace it; the successful use of streaming set the tone not only for the wider publishing house but for the media industry in the UAE. I am sure that 'what's next' attitude has continued to be at the forefront of her mind, and I have no doubt she will add value to whatever she chooses to do next.”
— Matt Fortune, Head of Digital, Time Out Dubai
“I worked directly with Shitika for nearly three years at Unsettled. If she shows an interest in helping grow your brand on social, don’t let it pass. She works harder and smarter than anyone I’ve ever met in social. She’ll understand your audience with depth. She’ll create content that hits your KPIs by turning your followers into customers. And she’ll run the reports to prove it. That’s exactly what she did for Unsettled, and I highly recommend working with Shitika Anand.”
— Michael Youngblood, Co-founder, Unsettled
“Shitika provided me with her expert assistance to get an Instagram profile off the ground. I loved the initial posts, hashtag selection, and strategic direction of the account.”
— Matt Beech, Founder, Matt Beech Mystic
“Without question, Shitika is among the most hardworking, loyal, and creative individuals I've had the privilege of working with. She is a tireless executor who takes big brand ideas and transforms them into daily realities through content and strategy. She skillfully navigated, championed and led Unsettled's social growth and presence through our critical years of early growth… I can't even count the number of times we've been complimented over the years by participants, alumni, and our broader community on the authenticity of Unsettled's social presence...That credit goes to Shitika.”
— Jonathan Kalan, CEO, Unsettled
“During her time at WWD's London office, Shitika demonstrated how easily adaptable and multi-skilled she can be: she created efficient processes to manage the entire editorial team's complex fashion week schedules, which are still being implemented to this day. At a time when social media strategies were still not clearly laid out at the publication, Shitika also showed a lot of initiative in this area and helped ideate and execute one of the publications first successful social campaigns during fashion week. She worked on social, all the while pitching ideas and producing content for the title's website, liaising with the WWD NY headquarters to plan the website's content flow and ensuring the office operations were running smoothly. Most importantly she did all that with a contagious smile, lots of positive attitude and immense work ethic.”