Brand & Campaign Producer
Branding is the first impression of any business — what is it saying? Who is it targeting? What is it trying to sell? DIY branding or settling for a one-size-fits-all logo can keep your brand from looking cohesive. Through campaign management and branding solutions, I have helped brands stand out from the crowd, and build their own credibility in the industry through smart, creative, and on-brand content. I love to transform websites, blogs, social media pages by implementing strategies that build reputation, tell the brand’s story, and displays thought leadership.
My greatest strength is my natural curiosity: I love digging into strategy and bringing it to life with beautiful, culturally relevant and insightful work that truly resonates. As a brand-building enthusiast, I’m experienced in launches, relaunches, content and brand strategy, campaigns, ambassador programs, events, and B2B/B2C partnerships.
I help women-owned businesses formulate brand strategies to reflect the heart of their business, right from writing style guides, grid formatting on Instagram and Pinterest, identifying colours that represent the product, LinkedIn outreach for potential customer acquisition, and influencer marketing.
A strategic account set-up designed to convert
I have championed the launch and design of many social pages and blogs to highlight the core of the business — growth through travel with a community of like-minded community; launch of an e-commerce vertical; portfolio of wellness and holistic coaches; customer outreach and business development of a Silicon Valley tech startup; and more recently a CBD/cannabis startup.
My ultimate goal is to create an experience for a customer as they scroll. I create strategic profiles that sets my client’s business apart from the competitors, and that in turn results in more followers, higher engagement, increased website traffic, higher conversion rates, and overall better quality of clients/customers aligned with the brand’s values and manifesto.
BRAND REPRESENTATION
Intentional positioning for
re-targeting and growth
LUXURIOUS, CREATIVE, UNIQUE, APPROACHABLE, ORGANIC, TRUSTWORTHY, RELATABLE, VIRAL CONTENT DRIVEN BY CAMPAIGNS.
This is where I’ll add value to your brand online.
ACCOUNT SET-UP & MONTHLY MANAGEMENT
I help female entrepreneurs, startups, media brands, and sustainable businesses around the world meet their digital marketing objectives.
Services include: designing posts that inspire, educate, entertain; community management; unique and personal Instagram and Facebook Story design; LinkedIn posting and engagement marketing; nano-influencer partnerships; identifying B2B opportunities; and UGC content management.
INFLUENCER MARKETING
Searching for the perfect social media thought leaders in your industry, negotiating feed, managing creatives, drafting contracts, and most importantly, recognising the bullsh*tters!
CAMPAIGN DESIGN
Dynamic project management with experience in campaign implementation, across digital, social and print, plus producing sophisticated campaign templates for social.
CONTENT MARKETING
Expertly crafted, SEO-optimised articles and blog posts that complement social media campaigns and lead to organic search to the website.